The Canada-European Union Comprehensive Economic and Trade Agreement (CETA) has been in place since autumn 2017. Three years into the Agreement, we can already see some of the huge benefits the Agreement has brought to European and Canadian Small and Medium-sized Enterprises (SMEs). German Network adviser Benno Weissner from ZENIT/NRW and Canadian Network adviser Katelyn Petersen guide you in discovering everything you need to know about CETA.
The cooperation with the new Enterprise Europe Network international partner in Canada (EEN-Canada) offers countless opportunities for both European and Canadian SMEs to build cross-border business relations. It does so by initiating new fruitful contacts, providing information on markets and regulations, and assisting in finding business partners. Canada has proven to be a very exciting market for export-oriented European companies. Similarly, many innovative Canadian companies offer real benefits for the European economy thanks to their products.
The EEN-Canada team recently took part in an online conference, hosted by the Canadian Trade Commissioner Service, where Canadian SMEs shared their experiences with CETA and described how they benefited from entering the European market. The examples ranged from salted fish to cutting-edge technologies, and it became clear that for almost every SME with international ambitions, CETA represents a great opportunity. EEN-Canada would like to refresh your knowledge of CETA, as well as other supportive services that are available, in the hope that more companies will take advantage of this great trade agreement.
The eight key benefits that CETA provides for European and Canadian SMEs are as follows:
In its role of supporting SMEs and helping them thrive, the Network can help companies with questions regarding the Canadian market (size, structures). It can ease entry into the new market by providing information on taxes and regulations. Furthermore, it can support you with its tailored partnering services related to business contacts, such as distribution partners. Finally, networking and technology transfer events are excellent ways to kick-off and encourage common proposals for cross-border projects.
Canada just recently became part of the Enterprise Europe Network in June 2020. While the Network is a well-known resource for European companies who are interested in entering the Canadian market, there is also a unique supportive service in place that many European companies may not know about – the Canadian Trade Commissioner Service. The Canadian Trade Commissioner Service is a network of more than 1000 trade professionals working in Canadian embassies, high commissions, and consulates around the world. Some of these trade experts are also distributed across Canada, and many of them have thorough sector- and regionally-specific knowledge when it comes to trading goods and services.
Thanks to CETA and the Enterprise Europe Network Canada partner, starting to trade between Canada and Europe could not have become easier.
Katelyn Petersen is the Executive Director of the German-Canadian Centre for Innovation and Research (GCCIR). Prior to assuming her role at
the GCCIR in 2014, Katelyn worked as Regional Coordinator for Europe at the University of Alberta International, where she managed the university’s partnerships and initiatives with European institutions. Katelyn completed a Doctorate in contemporary German literature in 2013 at the University of Alberta and the Ludwig-Maximilians University in Munich.
Benno Weissner has been working for the Enterprise Europe Network for more than 12 years. He is an expert in advisory services and international partnering. He also worked for the German National Contact Points (NCP) for ICT. He is a member of the Network’s group of experts in ICT.
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